Asset Management Best Practices

How to Build a Collection System for Your Assets That Works for Your Team

Organizing your digital assets effectively is essential for team productivity, brand consistency, and quick access to the content you need. In BrandLife, we use collections to group assets in a way that works best for your team. This guide provides a step-by-step approach to creating a collection system that keeps your assets organized, searchable, and easy to manage.

1. Understand Collections

Collections in BrandLife are like folders, but more flexible. They allow you to group assets by:

  • Projects or campaigns
  • Asset type (images, videos, documents, design files)
  • Departments or teams
  • Brand guidelines or themes

Collections can contain sub-collections to create a hierarchical structure, making it easier for your team to locate assets.

2. Define Your Collection Structure

Before creating collections, define a system that reflects your team’s workflow:

  1. Identify main categories: Start with broad categories such as “Marketing,” “Social Media,” “Product Photography,” or “Design Files.”
  2. Decide on sub-collections: Within each main category, create sub-collections for specific projects, campaigns, or asset types.
  3. Keep it intuitive: Use clear, descriptive names so team members immediately understand where to find or add assets.
  4. Consider team roles: Collections can be organized to match team responsibilities (e.g., “Creative Team,” “Sales Assets,” “Events”).

Example structure:

  • Marketing
    • Social Media
      • Instagram Posts
      • Facebook Ads
    • Print Collateral
  • Product Photography
    • New Arrivals
    • Lifestyle Shots
  • Brand Guidelines
    • Logos
    • Fonts & Colors

3. Create Collections in BrandLife

Step 1: Navigate to Collections

  1. Log in to your BrandLife account.
  2. Go to the Collections tab in the main dashboard.

Step 2: Create a New Collection

  1. Click New Collection.
  2. Enter a clear, descriptive name.
  3. Add a description if needed to provide context for your team.

Step 3: Add Assets

  • Upload new assets directly to the collection or move existing assets into it.
  • Use tags and metadata to make assets easily searchable.

4. Set Permissions for Your Team

  • Assign access permissions to collections to control who can view, edit, or share assets.
  • Example: Marketing team can edit social media collections, while Sales team has view-only access.
  • Permissions help prevent accidental edits or deletions and ensure sensitive assets remain secure.

5. Maintain Your Collection System

A good collection system evolves as your team and assets grow:

  • Regularly review collections: Archive outdated campaigns or assets to keep collections relevant.
  • Standardize naming conventions: Consistent file and collection names make searching faster.
  • Encourage tagging: Tags make it easy to locate assets across multiple collections.
  • Document the system: Create a short guide for new team members to understand your collection structure.

6. Best Practices

  • Keep it simple: Don’t overcomplicate collections with too many layers.
  • Use descriptive names: Avoid vague titles like “Miscellaneous” or “New.”
  • Leverage metadata: Use tags, descriptions, and categories for faster search.
  • Review periodically: Archive old campaigns, consolidate redundant collections, and update naming as needed.
  • Collaborate with your team: Involve stakeholders in designing the structure to ensure it works for everyone.

Key Takeaways

  • Collections in BrandLife are flexible folders that help organize assets by project, type, or team.
  • Define a clear structure before creating collections to save time and prevent confusion.
  • Use sub-collections, tags, and metadata to improve search and accessibility.
  • Assign permissions to control access and protect sensitive assets.
  • Regularly maintain your collection system to ensure it remains efficient as your library grows.

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