Key Takeways
- While Brandfolder offers powerful features like advanced search, many users report steep pricing, unexpected contract renewals, and limited support— challenging for small to mid-sized teams.
- With AI-powered tagging, version control, real-time collaboration tools, and competitive pricing (starting at $250/month), BrandLife balances powerful features with usability and value. It’s especially suited for fast-growing brands managing multiple clients or product lines.
- Whether you need advanced metadata, mobile access, or external sharing portals, the best Brandfolder alternative depends on your team’s structure, growth stage, and creative operations. The blog offers a comparison table to help you weigh features and costs.
Brandfolder helps businesses manage, store, and share digital assets like images, videos, and documents in one centralized platform. It’s built to ensure brand consistency and make assets easily accessible across teams and channels.
However, some users find Brandfolder’s pricing steep, especially with added costs for new features and unexpected hikes during contract renewals.
Others point to delayed support responses and poor integration follow-through.
While its advanced features like layered permissions and powerful search capabilities serve large enterprises well, smaller teams often find themselves paying for more than they need.
If you’re a fast-scaling business, you might find better value in Brandfolder alternatives like BrandLife.
Top 7 Brandfolder Alternatives For Your Business
We analyzed product websites, customer communities, industry forums, and review platforms like G2, Capterra, and TrustRadius, to find the best alternatives to Brandfolder.
Here’s a quick overview of the top three Brandfolder alternatives—BrandLife, Bynder, and Air—across the following key areas:
Now, let’s dive deeper into each of the seven brand asset management (BAM) platforms, including these three, to help you evaluate which one truly fits your business needs, workflow, and budget.
1. BrandLife: Best for Creative Agencies and E-Commerce Companies Looking To Scale
BrandLife stands out as a flexible and cost-effective Brandfolder alternative, built for teams that need smart digital asset management (DAM) without the enterprise-level price tag. It offers an intuitive platform to centralize and streamline the organization, access, and distribution of digital assets.
BrandLife’s Key Features
- Centralized digital asset storage
Consolidate all your logos, videos, brand guidelines, and creative files into one organized, searchable hub.
- AI-powered tagging & searching
Leverage advanced AI to automatically tag assets, making it easy to locate files using context, keywords, or visual cues.
- Version control and approval workflows
Maintain control over asset versions and approvals to ensure the use of up-to-date brand materials.
- Team collaboration tools
Facilitate real-time collaboration with built-in sharing, commenting, and editing features—eliminating the need for scattered email threads or side chats.
- Integration capabilities
BrandLife connects effortlessly with tools like Zapier, Slack, and Canva to reduce manual work and enable teams to access approved assets within their preferred workflows.
BrandLife’s pros and cons
BrandLife’s pricing
BrandLife offers a range of pricing plans designed to suit businesses of all sizes and needs.
- Pro: Starting at $250 per month, this plan supports up to 10 users and brands. It includes essential features, such as AI-powered keyword search, channel management, version control, and more.
- Business: Priced at $500 per month, this plan includes everything in the Pro plan but increases limits to 100 users, 100 brands, and 1 TB of storage. It also offers ongoing training support.
- Premium: Starting at $1,000 per month, this plan offers unlimited users and brands. It includes advanced features like custom member roles, API access, custom data backups, and more.
All plans come with a 14-day free trial, and you can save 20% by opting for annual billing. For a detailed comparison of features across plans, please visit the BrandLife Pricing Page.
2. Bynder: Best for Enterprise Businesses
Bynder is a comprehensive BAM platform tailored for mid-sized to large enterprises. It’s seen as a leading Brandfolder competitor due to its customizable brand portal and reporting tools that support brand consistency across teams and external partners.
Bynder’s key features
- Creative project management with task assignment and approval workflows
- Version control to track asset changes and ensure teams use the latest files
- Brand portal for external access and sharing
- Advanced analytics and reporting for asset performance tracking
- Integrations with 130+ tools including Slack and Figma
Bynder’s pros and cons
Bynder’s pricing
Bynder offers custom pricing based on the organization’s needs. Contact sales to get a quote.
3. Air: Best for Medium to Large Enterprises
Air is a sleek, intuitive digital asset management platform purpose-built for creative teams and agencies. With a modern interface and real-time collaboration features, it streamlines workflows for enterprises that demand efficiency and visual clarity.
Air’s key features
- Intuitive user interface with a short learning curve
- Version control to keep track of all file updates and prevent redundancy
- Advanced search & tagging with AI-powered metadata and visual search capabilities
- Collaboration tools that allow real-time commenting and approval workflows
- Platform integrations with Slack, Google Drive, and Dropbox (but not Adobe CC or Box)
Air’s pros and cons
Air’s pricing
4. Frontify: Best for Brand Consistency Across Large Teams
Frontify is a cloud-based digital asset management system tailored for enterprises that prioritize brand consistency. It stands out for its robust brand portal and guideline capabilities, allowing teams to create, manage, and share brand assets and standards at scale.
Frontify’s key features
- Brand guidelines and portals to create and maintain interactive, always-updated brand manuals
- Digital asset management to store, organize, and share assets across departments
- Template creation to help marketers create on-brand materials at scale
- Collaborative workflows with real-time editing, feedback, and approvals
- Integrations with Sketch, Figma, Adobe Creative Cloud, and more
Frontify’s pros and cons
Frontify’s pricing
Frontify offers value-based pricing based on the number of features you use and the number of monthly active users. It also offers a 30-day free trial period.
5. Acquia DAM: Best for Enterprise-Grade Digital Asset Workflows
If you're looking for an enterprise-focused digital asset management solution, Acquia DAM (formerly Widen) is the perfect alternative to Brandfolder. It is designed to centralize and organize content across large organizations.
Known for its scalability, Acquia DAM platform offers advanced metadata capabilities, extensive governance, and seamless integration into a broader MarTech ecosystem.
Acquia DAM’s key features
- AI-driven metadata and auto-tagging for faster asset discovery
- Powerful search tools using metadata, filters, and saved searches
- Customizable workflows for managing content approval and publication
- Robust user permissions and role-based access
- Integration with Acquia DXP, Drupal, Adobe CC, Slack
Acquia DAM’s pros and cons
Acquia DAM’s pricing
Acquia DAM offers three pricing plans along with a 45-day free trial. To get a personalized quote, you'll need to contact their sales team.
6. Canto: Best for Brand-Focused Teams with Visual Content Needs
Canto is a DAM system that caters primarily to mid-sized businesses, creative teams, and brand managers. With its clean interface and visual-first approach, Canto simplifies how marketing and creative professionals organize, collaborate on, and distribute visual content.
Canto’s key features
- Custom branding portals for asset sharing with partners or clients
- Facial recognition and visual search to find assets quickly
- Approval workflows and annotations for real-time collaboration
- Permission controls for user-based access levels
- In-depth reports on user engagement, tracking top downloads and more
Canto’s pros and cons
Canto’s pricing
Canto offers a customized pricing model tailored to the specific needs of each organization. It also offers a 7-day free trial to explore the platform.
7. PhotoShelter: Best for Visual-Centric Teams and Photographers
PhotoShelter is a digital asset management platform tailored primarily for photographers, creative teams, and organizations that rely heavily on visual storytelling. It helps teams centralize, tag, share, and distribute visual content with ease.
PhotoShelter’s key features
- Visual-first media library with intelligent tagging and AI-powered metadata
- Granular access control and permission settings
- Seamless social content distribution via integrations with Hootsuite, Slate, INFLCR, and more
- Secure cloud storage with fast upload/download speeds
- Reporting and analytics to help you better understand your brand’s content performance
PhotoShelter’s pros and cons
PhotoShelter’s pricing
PhotoShelter offers five plans tailored to meet various business needs. However, pricing details are not publicly available. You’ll need to contact their sales team for a quote.
Why Is BrandLife the Best Brandfolder Alternative?
Here are a few reasons why BrandLife makes for a good alternative to Brandfolder:
- Cost-effectiveness
BrandLife offers flexible pricing starting at just $250 per month, making it accessible to SMBs and growing agencies—unlike Brandfolder, which primarily targets mid-market and enterprise clients with premium pricing.
- Customization for creative agencies
Unlike Brandfolder, which primarily serves enterprises, BrandLife allows for tailored workflows, asset approval processes, and client-specific portals, which make it ideal for agencies managing multiple clients or teams.
- Scalability for growing teams
With plans for various business sizes, agencies can begin with an affordable plan at BrandLife and upgrade as they require more storage, features, or users. This scalability isn’t as seamless with Brandfolder, which is geared more toward large enterprises that need extensive, high-end solutions right from the start.
Try a 14-day free trial to experience BrandLife's BAM advantage.